Worth a read...

I spotted something in the Economic Times, Brand Equity today on packaged foods:

Packaged healthy snacks for weightwatching consumers

9 Dec 2009, 0514 hrs IST, Preethi Chamikutty , ET Bureau

Snacking comes naturally to Indian consumers. With the mind boggling variety in mid-meal snacks, the pakoras, batata wadas or chaats have always lived happily besides the chivdas, the potato wafers and the kachoris.
In recent times, the happy co-existence has come under threat. India has already managed the dubious reputation of becoming the diabetes capital of the world. The threat of heart diseases is also alarmingly high. These numbers are ringing alarm bells, among a section of educated urban elite, and of course, brand marketers.... read the rest here: http://economictimes.indiatimes.com/articleshow/5317149.cms?flstry=1


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